KPIs for Digital Marketing Measurement: Social Media Growth Metrics

The fundamental power of social media is twofold. It both enables you to interact—consistently and directly—with your users, as well as to facilitate virality by feeding the conversion people are having about your brand within their own social networks. This presents a unique advantage over other channels in terms of building loyalty, collecting feedback, and […]

KPIs for Digital Marketing Measurement: Organic Growth and SEO

When considering the right KPIs for measuring organic growth, it’s important to step back and remember the fundamental difference between SEO compared to other inbound marketing channels. For example, paid search is fast-paced. You can create an AdWords account, build a campaign, set your bids and start bringing traffic to your site in a matter […]

KPIs for Digital Marketing Measurement: 4 Ways To Measure Brand Lift

Many advertisers operate under the assumption that an effective accountability model cannot be applied to campaigns geared toward branding.  When it comes to campaign goals, it’s not uncommon to hear talk of “soft” metrics such as sessions, impressions, and view-thru-conversions. This does not have to be the case. As long as you’re clear about the […]