The Mother Of Optimizations: Audit AdWords Keyword Selection and Management

Choosing the right keywords is crucial to finding success with AdWords. Equally crucial is mining keyword data via Search Query Reports to understand how your keywords relate to the user search queries across multiple match types. As you audit your AdWords keyword list, keep in mind that effective keyword management is equally about choosing the […]

The Mother Of Optimizations: Audit AdWords Bidding

When auditing AdWords bids, it’s important to keep in mind that there’s no one right way to approach bid strategy, and it can be difficult to judge bidding tactics and actions without context. With that caveat, consider these top factors when auditing AdWords bids:   Top-Level Insights:   Are multiple bid strategies being tested? — […]

The Mother Of Optimizations: Audit AdWords Landing Pages

It’s important to remember that AdWords only drives traffic to your site. The real challenge is getting them to do what you want them to do when they get there! Having relevant landing pages is crucial to this process. When users click on your ads, they have a certain expectation of what they’re going to […]

The Mother of Optimizations: Audit AdWords Ads

Your ads are the doorway through which the customer walks to reach your website and eventually become your customer. They often facilitate the user’s introduction to your brand, and represent a number of unique opportunities beyond organic search to deliver a better experience by connecting the user to what they want faster. Here are you […]

The Mother of Optimizations: Audit AdWords Account Structure

The way in which you structure and organize your AdWords account has a massive effect on your ability manage it effectively. There are a number of reasons for this, the two primary reasons being:   segmentation of ad serving — networks, ad types, bidding control, user intent and engagement ad pairing. organization — the ability […]

The Mother Of Optimizations: AdWords Audit Features And Optimizations

  You’ve internalized the myriad reasons for conducting an audit on your AdWords account.   You’ve organized your data by revisiting goals and KPIs and looking at relevant events and trends over time.   You’ve established a top-level list of KPIs and looked at aggregate performance over time.   You’ve performed a mini-audit of your […]

The Mother Of Optimizations: Audit Your AdWords Settings

AdWords settings matter. The options you’re given for how your ads rotate, which bidding strategy to use, when your ads do and don’t appear, all have a huge effect on how your account performs. Before diving into the 5 pillars of account optimization, it’s important to conduct a small audit of your settings to ensure […]

The Mother Of Optimizations: Establishing Top-Level Audit Findings

When performing account audits, it’s easy to get bogged down in data to such an extent that you lose sight of more significant insights. For this reason, you should begin your analysis by making a top-level summary of key findings.   The Importance Of Seeing The Big Picture Before Drilling Down Here’s what happens when […]

The Mother Of Optimizations: Organizing Your AdWords Audit

Before you dive into your audit, you need get organized. Getting prepared before drilling down into the 5 pillars of optimizations will ensure that you’re approaching your optimizations in an organized and methodical way—always a plus! Follow these five steps for organizing your data:   1.) Identify Account Goals Simply put, why are you running an […]

The Mother Of Optimizations: Your Ultimate AdWords Audit Guide

  Hello and welcome to the last guide you’ll ever need on performing comprehensive AdWords account audits! This guide will teach you two things:   How to get organized and arrange your data, and apply a structured audit process for maximal efficiency and insights. How to arrange your optimizations around a centered, five pillar framework […]